These spotlights are opportunities for you to get to know some individuals who were recommended to me for the article I recently wrote for Mashable, 4 Essential Traits for Social Media Success in Your Career. The purpose of my project, detailed here, is to profile some social media professionals to keep an eye on in the coming year.
Spotlight: Kipp BodnarTitle: Inbound Marketer
Employer: HubSpot
Who paid it forward: Jason Falls
What Jason had to say about Kipp: “Kipp is super smart and has a real grasp of social media. He’s got a year or two of experience under his belt working with real brands and real clients, too, unlike a lot of folks in that younger age group who set up a Twitter account for their dad’s car lot and call themselves ‘experts.’ He has an interest and a passion for B2B social media which automatically sets him a part from a lot of people. Kipp brings a pure enthusiasm coupled with a traditional PR agency/firm training to the table. He’ll be working with major brands for a long time and will cultivate quite a following as a result.”
Kipp earned a B.S. in Journalism with an emphasis in Public Relations from Marshall University. He recently (like last week!) took a marketing position with HubSpot in the Boston area to assist in making the HubSpot Blog the best Internet marketing blog on the web. Prior to that, he was Social Media Marketing Manager at Howard Merrell & Partners, a full service marketing and advertising firm in Raleigh, NC. During his career Kipp has successfully developed and implemented social media campaigns and plans for clients in business-to-business and business-to-consumer industries. In addition to his work at the agency, he is the publisher of SocialMediaB2B.com, a multi-author blog dedicated to providing examples and thought leadership for B2B companies planning to incorporate social media into their marketing strategy. Kipp also blogs on technology and social media at his personal blog DigitalCapitalism.com. As if he doesn’t already have enough on his plate with these things, until recently Kipp helped organize local Raleigh-area events including Triangle Social Media Club, tweetups, barcamps, Ignite Raleigh, and other events that focus on technology and social media.
What Kipp loves about social media: He went to college to learn PR and took a job out of school working in public relations. Three to four years ago, he began noticing the beginnings of the social web influence on public relations. This opened his eyes to the bigger opportunity, and he started to spend a lot of time learning how it would tie into everything. Overall, Kipp believes this is the best time ever to be a communicator. He says there is so much opportunity and possibility, and there is no excuse to not be well-informed. It’s our responsibility and obligation to create systems for ourselves to keep informed. More people will continue to do this into 2010.
Where Kipp sees social media going in the future: As a guy who has spent a significant part of his career working with B2B clients, Kipp feels that B2B is going to continue to be a hot topic in the future of social media; he thinks there will be a big rise in B2B adoption. 2009 was when everyone talked about ROI, and 2010 will be the year will people will figure it out. Kipp also thinks that mobile is going to get bigger and that there will be many more opportunities for location-based social media technologies. Real-time & implications on search are really going to play out in 2010, and Kipp believes there will be hardcore battling amongst search engines for the most up-to-date information.
Connect with Kipp on:
